The first phase of the pilot action developed within the Chebec project has officially begun in Bologna. ASTER and the Municipality of Bologna have welcomed 8 beneficiaries from the Emilia-Romagna Region at Le Serre di ASTER - a co-working space and incubator for innovative startups - during the kick-off meeting.
Kick off meeting: wednesday 13 february 2019
Second lesson on wednesday 20 february 2019.
Chebec beneficiaries and other participants from the creative world started the first training session held by Gellify - a consultancy company dedicated to innovation and service design - on value proposition, business model and business plan.
Food for thought in the morning for our creative attendees: an organization should always take into account its environment and social context to develop its business strategy and understand the resources available. For CCIs it is also pivotal to analyze audience taste. According to data, the more a person consumes arts the more he/she will experiment new and creative products: if you like going to the theatre, chances are that you'll be interested in checking out the latest exhibition in town too!
In the afternoon creative organizations focused on a few theoretical frameworks and applied tools such as: the value proposition canvas, the business model canvas and business planning.